ZDC of consumptive survey center is right the user attention of market of Chinese table computer spent a state to undertake investigating in May 2008, pass the attention act of consumer, the brand structure to the market and buy product feature tendency to undertake an analysis.

One, market overview and viewpoint

Arrived 2008 the 2nd quarter, suffer the effect with 51 small long holidays and heat forthcoming hurried, the contention of table machine market is more intense. Who can become broad consumer to pay close attention to spent table machine brand most? What kind of will ordinary consumptive people be buy the trend?

For this, ZDC of consumptive survey center is right the user attention of market of Chinese table computer spent a state to undertake investigating in May 2008, pass the attention act of consumer, the brand structure to the market and buy product feature tendency to undertake investigating.

Carry investigation, ZDC summary gives the following and main verdict:

　　 Look from the angle of the brand: Associate, Dai Er and HP accumulative total hold integral market nearly 7 become attention portion. Visible, regard brand computer as the product with this kind of old demand, brand effect is very apparent.

　　 Look from the angle of area: China north, Hua Dong two earths area is table computer attention spends highest two large area, accumulative total holds market of integral table computer the attention scale of 45% above.

　　 Look from the angle of the price: Grow in intensity in price war today, the key that the customer that nearly 5 is become pays close attention to still is 4000-6000 yuan product.

　　 Look from the angle of the product: Family expenses computer still holds clear dominant position; 19 inches of monitor make the 4 first selection that buy table machine into above user. Not wide to economic condition beyond, and basically apply at common get online, the user such as daily and simple office and study, still deliver the view to 17 inches of products; Mark matchs the table computer of 2GB memory to hold market main trend, win the attention proportion of 45.7% ; The table computer of 250GB hard disk holds the attention proportion of market 1/3 above.

2, brand structure research

(Graph) May 2008 Chinese market most the brand of computer of 10 old table that gets user attention
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